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Sapporo lowers sales forecast but raises profit guidance.

by John M
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Sapporo Holdings Adjusts Financial Outlook

Sapporo Holdings, the renowned Japanese brewer, has announced a significant revision in its financial forecasts, reflecting a cautious approach amidst shifting market conditions. The company now anticipates its annual revenue for 2025 to be approximately Y523 billion (around $3.38 billion), marking a 1.7% decrease from previous estimates made in February. This drop follows a reported revenue of Y530.78 billion for the year 2024.

In a counterintuitive twist, Sapporo has simultaneously raised its guidance for profitability. The brewery’s projected core operating profit is now set at Y29.5 billion, indicating a noteworthy 20.4% increase from prior forecasts. Moreover, the overall operating profit is expected to climb to Y27.8 billion, reflecting a staggering rise of 39%, while net profit is projected to reach Y16.5 billion, a significant surge of 49.6%.

Adding to the positive news, profit attributable to the owners of the parent company is also expected to hit Y16.5 billion, representing a 50% increase. Consequently, basic earnings per share has been revised upward to Y211.62, a marked improvement from the previous Y141.16.

In the previous year, Sapporo’s core operating profit soared to Y22.04 billion, with operating profit reaching Y10.42 billion, and net profit standing at Y7.77 billion. The company attributes its revenue forecast decline to subpar overseas sales and the appreciating yen, despite anticipating growth in its domestic beverage-alcohol business, spurred by robust beer sales and recent price adjustments.

Sapporo also announced updates to its dividend strategy, increasing the expected year-end payment from Y60 to Y90, a move reflecting the bullish outlook on profitability despite the revenue forecast cut. Alongside these adjustments, the company reported its nine-month results, revealing a revenue of Y382.58 billion, down 0.8% year-on-year. Adjusted operating profit, however, exhibited resilience with a 10.8% increase to Y19.57 billion, though net profit saw a decline of 5.7% to Y10.86 billion.

Revenue from Sapporo’s alcoholic beverages segment emerged as the leading contributor, totaling Y283.82 billion—a year-on-year increase of 0.8%. The core operating profit in this category rose by 25.7% to Y16.2 billion, and operating profit surged by 31.6% to Y18.1 billion. This growth was underpinned by solid domestic beer sales and favorable price revisions, despite dwindling overseas beer volumes.

On the other hand, the food and soft drinks division faced challenges, experiencing a revenue drop of 7.9% to Y79.4 billion. While core operating profit in this segment improved by an impressive 53.6% to Y3.3 billion, overall operating profit suffered a drastic decline of 68.6% to Y1.2 billion. The company lamented that these losses were driven by fundamental business transitions in Japan last year and operational disruptions at its Malaysian factory, which manufactures select soft drinks for export.

Sapporo’s outlook illustrates a complex interplay of rising profitability against a backdrop of shifting sales dynamics and economic pressures, reflecting the intricate challenges and operational realities facing modern brewers in the current climate.

Source: Just Drinks

Source: finance.yahoo.com/news/sapporo-cuts-sales-forecast-predicts-133221853.html

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